Screen recording: 6 benefits for virtual events
Screen recording is an incredibly useful tool, offering an intuitive, easy way of communicating thoughts and ideas efficiently, especially in the workplace to other colleagues.
It’s perfect for all sorts of day-to-day tasks, from software development and quality assurance to customer support, technical support, and even as part of sales processes and activity – the use cases for screen recording are near-infinite.
But did you know that this technology can be just as valuable when it comes to virtual events? Putting a host of features and functionality at the fingertips of both organizers and attendees alike, making events more interactive, personalized, and shareable.
Benefits for screen recording for virtual events
While most of us are familiar with screen recording, and many of us likely use it on a near-daily basis in the remote office – it might not be immediately obvious how this technology can be implemented for virtual events, and what benefits doing so might bring.
We’ve set out to answer this question, putting together a round-up of what we believe are some of the most significant benefits that screen recording can offer to virtual events for both organizers and attendees alike.
So, without further ado – here are our picks for 6 of the very best benefits of screen recording for virtual events.
1. Efficiently onboard and better orientate attendees before your event
As anyone who has event organized a virtual event will tell you, turning indicated interest on platforms like LinkedIn, Facebook, or Eventbrite, to registered attendees on your virtual event platform can be tricky.
One of the reasons is that with so many different virtual event platform providers out there, it’s likely that a sizeable portion of prospective attendees won’t be familiar with your platform.
This makes providing video content that demonstrates how to register, where to go, and what to do absolutely essential in ensuring that attendees are onboarded and orientated to your event effortlessly, without unnecessary friction.
2. Create pre-recorded, on-demand presentations to share or play on stage
With screen recording, it’s possible to capture anything that’s visible on-screen – making it easy to record everything from videos and video calls to PowerPoint presentations to share as on-demand content or play on stage as part of your event.
Creating content in this way is easy and cost-effective, as you’re able to generate it independently, without any of the usual production costs you might otherwise incur if creating recordings more traditionally.
Whether you’re pre-recording content to save speakers the trouble of having to flick through their slides live, as they present, or want to publish on-demand, warm-up content and make it available to attendees in the run up to your event – screen recording makes pre-recorded, on-demand content easy to produce for a virtual event.
3. Capture and save pretty much any type of content from your device
And it’s not just presentations and slides that screen recording is excellent at capturing – if it’s visible on your computer screen, it can be recorded. This could be songs, videos, meetings and panel discussions, tutorials – or pretty much anything you could think of.
With a bit of thought and forward planning, screen recording can open up a world of interesting, unique content that you can create for your event with ease – all of which will provide more value to your attendees, both as part of your scheduled event, as well as before and after.
4. Offer more to sponsors, by enabling them to create, publish, and share promotional content with attendees ahead of your event
While many sponsors will have super-slick, professional marketing materials, and professional videos, not all will – this is especially true if your event is more niche or localized.
Screen recording can offer them a way to pre-record sales pitches, demos, and user guides – giving them a way to effectively present and demonstrate their products and services to your attendees, maximizing the value of their sponsorship.
Doing so can add tremendous value to exhibitors and sponsors, far more than just a keynote or virtual expo hall booth, as with pre-recording, they’ll be able to engage with far more attendees than they otherwise would be able to interactive with through the usual course of an event.
5. Save and share meetings, sessions, and other event content, with friends and colleagues
One of the most obvious benefits a screen recorder offers is giving attendees the ability to record and save content from an event to later share with colleagues who were unable to attend.
With a screen recorder, this could be in full, in part, or just highlights – giving people a way to quickly capture, store, and disseminate concepts and ideas learned from an event with ease, helping to amplify the impact a given event has on its attendees and their organizations.
If you’re attending some other organizer’s event, and not your own – make sure to get permission before you screen record anything. This is to avoid any unfortunate issues that may arise due to copyright infringement. Most people will be happy to let you record, sharing key parts of sessions or meetings with colleagues who were unable to attend – however, it’s always safest to ask first.
6. Provide better technical assistance and how-to guides to event attendees
While virtual event platforms like Event Anywhere are designed to be as intuitive as possible to users, there will always be some instances where some users run into difficulty.
Whether browser setting issues, audio and video problems, or indeed, whatever else, offering attendees the ability to record the issues they’re encountering make them far easier to resolve, as you’re able to provide far better support once you know first-hand exactly the issue they are experiencing is.
And it’s not just technical support either – screen recording can be just as useful as creating user how-to guides, instructing them where to go and how to get them from within your virtual event site. These can then be shared with attendees ahead of time, making your event far easier to navigate and friction-free for those who attend it.
Getting started with screen recording for virtual events
Event Anywhere comes bundled with a screen recorder, giving you a way to capture and record keynotes, sessions, meetings – or indeed whatever else – from your event live, in real-time, using a simple Chrome extension.
While the Event Anywhere screen recorder extension has been designed for use with Event Anywhere hosted events, you can use it with any event platform.
First, you’ll need to sign up with Event Anywhere and create your own community site. Once you’ve done this, head over to the Chrome Web Store to download and install the Event Anywhere screen recorder extension.
To use the extension, simply click the icon from the Chrome toolbar, sign in to your Event Anywhere account, and start recording – it really is that easy. Captured recordings will be saved to your community site, from which you can share, embed, or download these, to share with colleagues or re-use elsewhere.
Before you use the screen recorder on an event that isn’t your own, it’s important to make sure that you have permission to do so, as otherwise, you could find yourself falling foul of copyright rules, potentially running into legal issues.
Planning a virtual event right now?
Speak with our virtual event consultants who are on-hand to you can get started with Event Anywhere’s virtual event management software solution, and how it can help you maximize return on investment from your events.